The world of business is ever-evolving, which makes change the name of the game. Sometimes, it is better to embrace that change and let go of something that no longer serves you; sometimes, that is your business brand.
Whether your business has hit a plateau, or you just want to keep up with the latest trends, a rebrand can breathe new life into your company.
So, with that in mind, let’s take a look at how you can give your business a fresh start with some rebranding tips.
Why Rebrand?
There are many reasons why a business might need a rebrand. Sometimes, it is serious, such as the business is failing; other times, it is just time to be out with the old. Rebranding isn’t just a fancy term for a logo facelift – it’s about reimagining your business’s personality and giving it an upgrade.
Perhaps you have expanded your product line, shifted your target audience, or simply want to showcase your evolution. Whatever it is, rebranding is your chance to tell the world.
When choosing to rebrand, it will always be worth having a professional by your side to help you with the process. Take a look at Anthem Branding for more information.
Steps to a Successful Rebrand
1. Define Your Why
Before you dive into color palettes and logo concepts, make sure to get clear on your reasons for rebranding. Are you trying to shake off a negative image? Or do you want to reflect a change in your company’s mission? Understanding your “why” will guide you through the important aspects of your rebranding journey.
2. Know Your Audience
Your audience should be treated like your bestie – you need to know them inside out. What do they love? What problems do they need to solve? Your rebrand should be able to cater to their tastes and preferences to make them feel like you are speaking directly to them.
3. Creative Concepts
Brainstorming sessions, mood boards, and design explorations are all an important part of coming up with creative concepts that are going to take your business to the next level. Just remember, simplicity is often key.
4. Consistency is King
Imagine a world where the angelic sign that is the McDonald’s golden arches was sometimes blue or purple. Confusing (and downright wrong) right? This is why consistency is crucial in rebranding. Ensure that your new look spans all platforms – from your website to social media and the packaging. Don’t miss anything out to make sure it is cohesive.
5. Test and Refine
It can be worth running a few tests before you unveil your rebranded business to the world. Gather feedback from trusted clients, partners, and members of your family, too. Use their insights to smooth out any rough edges.
6. Post-Launch TLC
Rebranding isn’t often a one-and-done deal. It is important to keep an eye on how your audience is reacting to it. Are they loving the new vibe or nostalgic for the old one? Stay open to feedback and be ready to make minor adjustments if necessary.
