The last few years have seen voice technology emerging as the most disruptive force.
Data also suggests that with more than 20% of all searches being voice-led, the technology is only going to grow in the future. Today, voice-activated ads are gaining popularity throughout multiple industries.
If used well, voice-based advertising could give brands an exciting new way to make their advertisements more engaging and interactive at the same time.
This blog aims to explore voice-based advertising and how brands can use text to audio generators to make the most of this technology.
What are Voice-Based Advertisements?
Voice-activated advertisements are primarily a form of conversation that brand representatives have with their consumers. Apart from being more interactive, these voice-activated advertisements are far more engaging and use smart speakers and text-to-audio generators to speak more directly with consumers.
These voice-enabled advertisements are turning out to be an interesting and far more engaging option for advertising on mobile and allow advertisers/marketers to move beyond the traditional banner ads to take advantage of the unique features found on smartphones and other voice-enabled devices.
Utilizing realistic text-to-speech technology or voice ads is an excellent way for a brand to stand out as it keeps the consumers intrigued and interested in what the brand has to offer.
Different Ways Voice-based Ads Can Help Brands
Most brands currently have their own websites, but they are still based on the traditional graphic format, and they may use blogger outreach services to keep increasing their traffic in order to get higher revenue. But with the advent of voice advertising, marketers can have more options.
Here are some of the ways marketers can use voice-based ads to their advantage:
Help Deliver Customized Experiences
An increasing number of consumers who have voice-enabled speakers today are willing to experience more and more brands as part of the experience.
They are also open to getting updates and the latest information that is useful and relevant to them. If advertisers can understand how, why, and where the customers use voice, they will be more equipped to find natural connections between their brand and customers’ needs and offer meaningful assistance accordingly.
The need for advertisers is to leverage various data sources to get usable and reliable information. This equips them to deliver more personalized and seamless experiences based on their customer’s unique needs.
Design and Promote Interesting Advertisements
Leveraging voice AI, advertisers enjoy the opportunity to build engaging and fun voice advertisements that can run on a range of different applications, including smart speakers and other similar services.
The benefit of such ads is that they allow brands to build a direct connection with the customers and make it easier for them to reply using a single word/phrase.
Apart from being far less intrusive, these voice-enabled ads offer several choices to the listener, including accepting/declining further information through text, exclusive content, or promo codes.
However, to be able to offer interactive voice-enabled services, advertisers need to work in collaboration with both business leaders and brand representatives to ensure that all the stakeholders involved are on the same page and are aligned in terms of priorities and objectives defined beforehand.
Also, the fact that hyper-personalization and interactivity will remain at the forefront of voice advertising makes it essential for advertisers to further think about how voice technology can evolve into other channels beyond just smart speakers.
To Conclude
Advertising is primarily about connecting with consumers on their own terms, which keep on changing at an exponential rate. Voice-based advertising, although still in its nascent stage, offers exciting new ways to reach people.
For advertisers, it is important to ensure that the digital voices they use for their campaigns are identifiable, recognizable, and consistent between devices and platforms, similar to visual branding assets. With a digital voice that can be used across multiple consumer touchpoints, advertisers can begin to create stronger relationships and build trust through experiential events.
With voice technology growing at an exponential rate, advertisers have an excellent opportunity to use this to create engaging campaigns across a range of mediums. This allows them to create a distinctive competitive advantage for their brands, enhance customer loyalty manifolds and improve the business bottom line as well.
